The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.

Using the systematic approach presented in this comprehensive guide, you'll learn how to:

• Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment
• Determine which social media tactics you should be using with your customers and employees
• Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem
• Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy
• Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects
• Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive

Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business.

If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition.
www.TheSocialMediaBible.com
Price=$16.47
Buy]]> Sun, 02 May 2010 17:32:17 -0400 http://www.internettopmoneymakers.com/products/seo/the-102.htm http://www.internettopmoneymakers.com/products/seo/the-102.htm

Danny Seo's brand is a way of living that embraces certain rules–Be Authentic, Be Resourceful, Be Simple, Be Unexpected, Be Truthful, and Be an Individual. In Simply Green Parties Danny takes these goals and creates projects that are both thoughtful and sustainable while still being stylish and beautiful. He hopes to inspire you to be a dreamer and a doer.

The book has essentially 50 quick and simple projects that are split up into themes–Dinner Under the Stars, Baby Shower, Saturday Dinner Party, Housewarming, Beach Party, and Birthday Party. The reader does not need to do all the projects under each party, they can mix–and–match or just choose to do one or two of them.

An advanced level guide to customizing and extending

• Create custom layouts, modules, Mambots, set up an e-commerce store, and more
• Make your site multilingual, accessible, and optimized for speed and search engines
• Master DOCMAN, the document manager for Mambo, to turn your Mambo site into a dynamic repository of shared documents and files
• Avoid common security traps and pitfalls and learn how attackers think

In Detail

Mambo is a PHP-based Open Source CMS. Mambo is both easy to use at the entry level for creating basic websites, while having the power and flexibility to support complex web applications.

Mambo implements the core requirements of a full featured CMS. It has a powerful and extensible templating system with the ability to upload and manage many different data types. User access control, content approval, rich administrative control, content display scheduling are all built-in. New features and extensions are constantly added to the core system, with many more being available and supported by the community.

Most of the Mambo development team now works on a fork of Mambo known as Joomla. Mastering Mambo is fully compatible with Joomla's 1.0 release.

What you will learn from this book?

Approach

Using a highly graphical, practical style the experienced authors show you how to get the most out of Mambo's more advanced features and abilities.

Who this book is written for?

Mastering Mambo is the book for anybody who has developed a Mambo web site, and wants to expand what their site can do and make the most of this powerful content management system.

It is not a tutorial in the Mambo basics. Nor is it a comprehensive reference to Mambo's workings. Instead, it shows you how to employ Mambo's most powerful and useful features in your own site or intranet.

In Detail

Blogging has been part of the web landscape for over a decade and has matured into a ubiquitous mode of live communication. The power of blogging has been recognized by the business community, and canny marketers view it as a powerful weapon in their digital arsenal. Done well, blogging can bring myriad benefits to businesses of any size. Done badly, it can cause more harm than good. Central to the success of any business blog is a thorough understanding of the technology. This book will give you a competitive advantage by helping you to create an engaging, effective, and well polished business blog.

WordPress allows users to easily create dynamic blogs with many outstanding features. Its versatility and ease of use has attracted a large, enthusiastic, and helpful community of users, who have created a large and diverse collection of plug-ins. It has various features that can help business bloggers to boost their business strategy.

This book will take you beyond the basics of WordPress, helping you take full advantage of its rich and powerful features to transform your basic blog into a more advanced and professional blog as quickly and painlessly as possible. You will learn everything you need to know to extend and grow your business blog. You will learn to mange the content including images and videos, which will make your blog more appealing. You'll also learn how to market and measure the success of your blog using Google web applications and other popular tools. So, if want to transform your business blog to give a kick start to your business this book is for you.

This book deals with using WordPress and third-party tools to manage and optimize your blog, focusing on the business aspects of blogging. It is not an introduction to WordPress and does not cover the basics such as installation or how to post. Most readers will already have an established WordPress blog or will at least be in the advanced stages of planning one.

What you will learn from this book?

• Develop a `blogging business plan': clarify your blogging goals and sketch out a process for achieving them in WordPress
• Build a custom theme: so that the look of your blog immediately communicates your brand to visitors
• Engage with the blogosphere: create beneficial relationships with other bloggers, making the most of each other's traffic and customers
• Optimize your site for search: incorporate good SEO practices into your blog posting and planning
• Use social media marketing such as Digg, Reddit, Facebook, and Del.icio.us to drive traffic to your blog
• Monitor visitors and analyze their activity using WordPress.com stats, Feedburner for your RSS feeds, and Google Analytics
• Manage adverts and implement revenue-generating features using Google AdSense with the Adsense Manager plugin
• Incorporate multimedia on your blog, including video and image galleries
  
  

Approach

This is a practical, hands-on book based around a fictitious case study blog, which you will build on a development server using WordPress. The case study grows chapter by chapter, from installing your local development server, right up to the finished blog.

The book starts by looking at the important features that make a successful business blog: adding value to your products and services, providing proper customer service and support, driving traffic to your website, and so on. It then shows how to implement these features in WordPress. It provides clear instructions and detailed screenshots, so you can see exactly what to do at each step of the build. You will install and configure a selection of WordPress plug-ins to improve the functionality of the case-study blog.

When you have completed the case study, you will have the knowledge and confidence to apply all the techniques you have learned to your own WordPress business blog.

Who this book is written for?

This book is for anybody running or starting a business blog using WordPress. Whether you plan to use your blog for PR and marketing, or want to profit directly from blogging, this book offers you everything you need.

As we want to get into the specifics of business blogging as quickly as possible, we don't cover the WordPress basics. So it's best to have some experience with WordPress before you start with this book.

The book mainly focuses on a self-hosted WordPress installation, but most of the advice also applies to blogs hosted on WordPress.com.

• Turn your e-commerce site into a money-making enterprise
• Full of practical tips and tricks to improve profit with osCommerce
• Professional advice on choosing the best contributions

In Detail

If you have an osCommerce-based online business, you need this book. Packed with expert guidance on all aspects of building a better online, this book will make your store stand out from the crowd.

All approaches and techniques described here are proven to have worked well for successful osCommerce-based online businesses among the, over 650, all around the globe with which the author has been actively involved as developer, project manager, or online business consultant.

osCommerce is an open-source e-commerce solution written in PHP and MySQL that can be set up on various platforms. More than 10,000 businesses and sole traders all around the world benefit from its features and flexibility. The importance of the osCommerce community consisting of over 100,000 can not be stressed enough as this is where both online merchants and web developers can communicate and find solutions. There are many "contributions" -- modules for osCommerce that further extend its functionality -- making it suitable for almost every business's requirements.

What you will learn from this book?

• Calculate and monitor profits
• Monitor and track efficiency of advertising campaigns
• Optimize your osCommerce online store for search engines
• Internal and External Search Engine Optimization (SEO):
• Getting popular on search engines
• Web page optimization
• Structure and dynamic content
• Keyword selection
• Back-linking strategies
• Make your SEO campaigns pay off
• Superb ideas for appealing store design
• Reach profitable new markets by fine-tuning your product catalog
• Best practices for product listing and product information pages
• Build and maintain customer confidence
• Run a properly planned promotion campaign
• Use and extend the reporting facility of osCommerce
• Practical insights on creating custom reports
• Improve your process and efficiency while maintaining business profitability
• Convert customers into repeat customers

Approach

Packed with expert advice and practical examples of effective store design and report creation to help you make better decisions, formulate more effective strategies, and measure your success.

Who this book is written for?

This book is for anyone administering an osCommerce site, including webmasters, content managers, store owners, and marketing managers, who do not need to understand PHP or MySQL to benefit from this book. The tips and techniques described in this book can be applied to any small, medium sized e-commerce site.

This is not an implementation guide; developers implementing osCommerce-based e-commerce sites would benefit from reading Deep Inside osCommerce: The Cookbook.
Price=$39.20
Buy]]> Sun, 02 May 2010 17:31:44 -0400 http://www.internettopmoneymakers.com/products/seo/oscommerce.htm http://www.internettopmoneymakers.com/products/seo/oscommerce.htm
If you're out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you're out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding "black hat" SEO practices to setting up a search-friendly site, Richard covers it all. He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site. A must-watch video tutorial for experienced website publishers and for those just getting into the Web game.

Topics Include

• Search engine optimization (SEO) vs. search engine marketing (SEM)
• Getting to know your searchers
• Crawler-based search engines
• Keywording to rank high in searches
• Keyword combinations, variations, and stop words
• Setting up a site the wrong way: what to avoid
• Creating a search-friendly site
• Submitting websites for search engine indexing
• Building link relationships

1. What to sell (products, services, advertisements or a brand)?

2. How to sell (web design, copy writing, technology, getting paid online)?

3. How to get visitors to your web site (generating traffic: free and paid)?

4. How to get them to buy your stuff (conversion: creating something remarkable, pre-selling, branding, trust building, give-aways)?

5. How to keep them and their friends coming back for more (upselling, cross-selling, affiliate program, joint ventures, self-sustaining lead generation)?

Master these 5 areas, one item at a time, and you are golden.

But the real secrets lie in knowing not just what to do, but more importantly, how to do it.

The web is full of information, but the problem is, the web is full of information! No, that was not a misprint - half of what is in this book is probably out there somewhere on the web, distributed among millions of pages. The problem is that the good information is hiding out there along with the bad information, and there is no easy way to find it.

All of that information is of absolutely no use unless someone collects it, reviews it, filters it and validates it. Yes, that last part - validating it - is the most important one. It is so easy to publish your thoughts online, that it has become almost impossible to cut through the clutter and get to the good stuff.

For instance, if you did a Yahoo! or Google search on "Yahoo SEO" or "Google SEO", you will get millions of web pages that supposedly have information about optimizing your web site for Yahoo! or Google. That information is buried within thousands of blog posts, forum postings, newsletters, reports, and niche sites.

If it is all sitting out there for free, then why is it that there people pay Yahoo a one time fee $299, and an ongoing yearly fee of $299 (forever) to get their web site listed in Yahoo's index (on top of that, if you stop paying them, and they will remove your site from their database)? And then there are others who pay hundreds, if not thousands, to Search Engine Optimization (SEO) companies or to buy high-priced commercial tools, in order to get top rankings on Google.

Are these people crazy to pay so much money to others to get their sites ranked on these search engines, when all of that information is available for free? Or are they just too lazy to do it themselves?

The truth is they are neither crazy, nor lazy. The problem is one of validation.

There is no practical way of finding out whether all that information available for free is any good at all, unless someone puts them all together in context, in a meaningful, consumable way - someone who can be trusted as a source, someone who is an authority on the subject, and someone who has done it all themselves - someone like yours truly.

In this book, you will learn spectacularly simple and completely free ways to get a spanking new web site (with absolutely no PageRank, no incoming links, no visitors) not just listed on Yahoo! and Google within days, but also get a top ranking on both these search engines (along with the rest) without spending a single dime on SEO, without exchanging a single link, without building a single list, without sending out a single email, without buying a single piece of software that promises "top rankings".

In fact, you will learn how to use the very same techniques to get not one, not two, but three top Google listings for the same web site, without using even one black-hat or gray-hat technique.

Just the two chapters on Traffic Generation and Link Popularity alone will be worth 10 times the price of this book. But I'll let you be the judge.

Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides.

Packed with more than 600 screen shots, top Internet marketing expert Kristopher Jones explores search-engine marketing principles such as keyword generation, on-site optimization specifically regarding Web site structure, internal linking, URL structure, and content creation, and much more.

• Presenting the only known book on the market that takes a visual approach to the powerful and growing form of SEO marketing
• Covers the increasing role of social media Web sites as well as the convergence that is occurring between paid and organic search-engine marketing
• Offers you a strong foundation for developing successful SEO strategies

Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition captures the immense potential of SEO and delivers it to you in a visually understandable way.
Price=$19.79
Buy]]> Sun, 02 May 2010 17:31:17 -0400 http://www.internettopmoneymakers.com/products/seo/seo-4.htm http://www.internettopmoneymakers.com/products/seo/seo-4.htm

Improve the search engine friendliness of your web site

• Improve the rankings of your Joomla! site in the search engine result pages such as Google, Yahoo, and Bing
• Improve your web site SEO performance by gaining and producing incoming links to your web site
• Market and measure the success of your blog by applying SEO
• Integrate analytics and paid advertising into your Joomla! blog

In Detail

What you will learn from this book?

• Set up your SEO and Keyword strategy
• Develop and implement a plan to improve the ranking of your web site
• Organize your content in a search engine-friendly and user-friendly way
• Get more SEO improvement possibilities with an SEF patch
• Impress the search engines and your visitors by writing titles and articles
• Set up a Joomla! blog and run its RSS feed using Google's FeedBurner service
• Install and use sh404SEF, an SEF component to improve your URLs
• Pick a good SEO template for speed and SEO techniques
• Speed up your site with better images and cache settings
• Monitor visitors and keep a track of the visits to your site using Statcounter stats and Google Analytics

Approach

This is a practical, hands-on book that will lead you through the process of search engine optimization of your Joomla!-based web site. It provides clear instructions and detailed screenshots, so you can see exactly what to do at each step in the SEO process.
Once you have finished reading the book and gone through the detailed plans from each chapter, you will have the knowledge to improve the rankings and visitor numbers of almost any Joomla!-based web site.

Who this book is written for?

This book is written for anyone using Joomla! ranging from owners of business sites to web site developers and personal web site owners. Any Joomla! web site owner who wants to sell products or services, or send out a message to the world will find that getting better rankings in the search engines will help them reach their goal.

Some prior knowledge of Joomla! is expected but no prior knowledge of search engine optimization is needed for this book. The reader will get a deeper level of knowledge on how to make their web site rank better and attract more visitors to their site.

Danny Seo's brand Simply Green is a way of living that embraces certain rules–Be Authentic, Be Resourceful, Be Simple, Be Unexpected, Be Truthful, and Be an Individual. In Simply Green: Giving Danny takes these goals and creates projects that are both thoughtful and sustainable while still being stylish and beautiful.

The book has 50 quick and simple projects to create beautiful gift wrapping, tags, and handmade treasures from everyday materials.

Projects include:

Rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites

• Concise, actionable steps for increasing traffic to your Drupal site
• Learn which modules to install and how to configure them for maximum SEO results
• Create search engine friendly and optimized title tags, paths, sitemaps, headings, navigation, and more
• A practical, step-by-step guide that takes the mystery out of Drupal SEO

In Detail

What you will learn from this book?

• Explore 10 SEO mistakes you must avoid to achieve top ranking and increase traffic on your site
• Get to grips with all the Drupal modules that are essential for SEO and may help your site rank well
• Create page titles and paths that search engines (and users) will love
• Learn about the 3 critical SEO problems that plague most Drupal sites and how to fix them
• Optimize video, images, and other media in your Drupal site so that search engine spiders can read their content
• Write content that users and the search engines will love and fix problems with duplicate content, robots.txt files, and .htaccess
• Set up systems in Drupal to automatically tag and organize your content
• Maximize the value of RSS, site speed, and Page rank in your Drupal site
• Implement usability testing, A/B testing, and conversions best practices to turn visits into revenue for your business
• Keep your site on a path of constant and never-ending improvement

Approach

This is a practical, hands-on book based around sound SEO techniques specifically applied to Drupal. Each chapter starts with a brief overview of the important concepts then quickly moves into practical step-by-step actions you can take immediately. Throughout the book, you'll get clear instructions and detailed screenshots, so you can see exactly what to do each step of the way. You will install and configure a selection of Drupal modules - each of which will move you one step closer to optimization. Chapter-by-chapter, your Drupal site will become more optimized so that by the end of the book, your site is 100% ready for Google.

Who this book is written for?

This book is written for Drupal site owners and those who create Drupal sites including themers, developers, programmers, and consultants. A basic understanding of Drupal will be helpful: what a node is, how to create nodes, how to log in to the admin sections of your Drupal site, and how to properly install and enable a module. No knowledge of SEO will be assumed but a basic knowledge of search engines is expected.

This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics.

• Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators
• Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback
• Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms
• Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API

Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.
Price=$26.39
Buy]]> Sun, 02 May 2010 17:31:10 -0400 http://www.internettopmoneymakers.com/products/seo/advanced-4.htm http://www.internettopmoneymakers.com/products/seo/advanced-4.htm
Content Rich: Writing Your Way to Wealth on the Web is the first definitive search engine optimization (SEO) copywriting guide. It introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways.

If you are a small to medium-sized business looking for a way to maximize online marketing activities, Content Rich will show you how it can be performed for a fraction of the traditional cost and in ways most companies never consider.

Content Rich also discusses the future of online content and examines ways to leverage the combined power of all types of web copy--including site, landing page, blog, article, email, newsletter, PPC ad, and press releases--to give your business a clear competitive advantage.

Overwhelmingly acclaimed by business leaders, Internet gurus, best selling marketing authors, top copywriters and the search marketing industry, Content Rich redefines the importance and use of copywriting for the web in a time of shrinking corporate budgets. Using simple examples, case studies and documented research, it gives you all the tools you need to start improving your online marketing efforts--today.

Praise for Content Rich:
'If you want to know the real secrets to online traffic and a non-stop turbo boost in sales, it's right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it!' --Dr. Joe Vitale, author, Hypnotic Writing 'This book will help you make more sales and more money on the Internet than you ever thought possible!' --Brian Tracy, author, Getting Rich Your Own Way
Price=$13.57
Buy]]> Sun, 02 May 2010 17:31:06 -0400 http://www.internettopmoneymakers.com/products/seo/content.htm http://www.internettopmoneymakers.com/products/seo/content.htm
Stop guessing, start testing, and enjoy greater success with your website.

If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you:

• Develop a testing framework to meet your goals and objectives
• Improve your website and move more of your customers to action
• Select and categorize your products and services with a customer-centric view
• Optimize your landing pages and create copy that sells
• Choose the best test for a given application
• Reap the fullest benefits from your testing experience
• Increase conversions with over 250 testing ideas
• Save $25 on Google AdWords with coupon included in the book

Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.
Price=$19.79
Buy]]> Sun, 02 May 2010 17:31:03 -0400 http://www.internettopmoneymakers.com/products/seo/always-be.htm http://www.internettopmoneymakers.com/products/seo/always-be.htm
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.
Price=$39.99
Buy]]> Sun, 02 May 2010 17:31:02 -0400 http://www.internettopmoneymakers.com/products/seo/advanced-3.htm http://www.internettopmoneymakers.com/products/seo/advanced-3.htm

Turn Your Website into A Marketing Powerhouse!

Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign.

Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy content. Next, master the implementation of SEO tools and tactics, including keyword research, linking, and submitting to search engines. Then learn how to apply proven strategies, including using social media, pay-per-click, paid advertising, landing page conversions and much more. This is your guide to gaining exposure and creating a buzz big enough to put a lot of money in your pocket!

Learn how to:

• Create an attractive website with SEO-enriched content
• Choose the right keywords and create an effective seed list
• Use effective tools to identify and attract quality traffic
• Safeguard your site from becoming spam
• Use cutting-edge tactics to gain exposure and land on page 1 of Google
• Create relationships with other sites through linking
• Use social media sites within your online marketing plan
• Turn traffic into sales

Everything you ever needed to build a website and get results is right here-all in one place!
Price=$21.86
Buy]]> Sun, 02 May 2010 17:30:58 -0400 http://www.internettopmoneymakers.com/products/seo/ultimate-3.htm http://www.internettopmoneymakers.com/products/seo/ultimate-3.htm
Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.

These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:

• Establishing a Web Presence
• Search Engine Optimization
• Web Analytics
• E-Mail Marketing
• Blogging and Podcasting
• Social Media Marketing
• Online Advertising & Pay-Per-Click
• Mobile Web Marketing

Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to

• Maximizing Internet potential for your business and ranking high in searches
• Tracking how your ads, pages, and products perform
• Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
• Creating a blog or podcast that helps you connect with clients
• Using social media outlets including StumbleUpon, Facebook, and Twitter
• Leveraging mobile technology
• Generating traffic to your site and writing ads that get clicks

Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.
Price=$23.09
Buy]]> Sun, 02 May 2010 17:30:55 -0400 http://www.internettopmoneymakers.com/products/seo/web-4.htm http://www.internettopmoneymakers.com/products/seo/web-4.htm

Double Your Web Traffic—Overnight!

Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing.

Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium.

Learn how to:

• Build a powerful, streamlined campaign from scratch
• Develop high quality keyword lists
• Write killer advertising and website copy that gets clicks
• Get your ads in front of the best audience possible
• Keep your ads showing up with high quality scores
• Triple your traffic with site-targeted AdSense and Google image ads
• Earn high rankings in Google’s organic search results
• Slash your bid prices
• Gain more conversions and sales
• Avoid costly mistakes made by all Google advertisers
• Determine what’s working with Google’s conversion tracking
• And more!

Plus get FREE e-mail updates on Google’s ever-changing system!

Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings.

What you will learn from this book

• Understand the criteria that influence search engine rankings

• Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET

• Use HTTP Headers to properly indicate the status of web documents

• Create optimized content and cope with duplicate content effectively

• Avoid being the victim of black hat SEO techniques

• Understand and implement geo-targeting and cloaking

• Use site maps effectively—for users as well as search engines

• SEO enhancements that can easily be applied to an existing web site

• Build a search engine–friendly e-commerce catalog

Who this book is for

This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.

Enhance Your Knowledge
Advance Your Career

Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
Price=$26.39
Buy]]> Sun, 02 May 2010 17:30:49 -0400 http://www.internettopmoneymakers.com/products/seo/profession-2.htm http://www.internettopmoneymakers.com/products/seo/profession-2.htm
This is the practical, website "do-it-yourself" manual for the rest of us. Visitors are the life blood of every website. If you are wondering how to drive traffic to your website, this book offers 55 Actions you can take - explained so that anyone can understand them - to get your website to the top of search results. The author assumes you don't want to spend a dollar more on your website until you see results, and that you don't have a deeply technical background, but still wish to understand what every business owner needs to know about how search engines work. Whether you are a Director of Marketing wanting to boost your career or a one-person plastic surgeon in upstate New York looking for new customers, these 55 tips will help you drive traffic to your website. All of them are effective and applied over time, will keep traffic coming to your website for years. Even after reading the Table of Contents, you'll want to make the first changes to your website.
Price=$11.95
Buy]]> Sun, 02 May 2010 17:30:46 -0400 http://www.internettopmoneymakers.com/products/seo/web-3.htm http://www.internettopmoneymakers.com/products/seo/web-3.htm
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
Price=$10.97
Buy]]> Sun, 02 May 2010 17:30:39 -0400 http://www.internettopmoneymakers.com/products/seo/the-new-2.htm http://www.internettopmoneymakers.com/products/seo/the-new-2.htm
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Price=$26.39
Buy]]> Sun, 02 May 2010 17:30:36 -0400 http://www.internettopmoneymakers.com/products/seo/web-2.htm http://www.internettopmoneymakers.com/products/seo/web-2.htm
This book shows you how to increase your web popularity, page rank, website visitor retention and internet sales through building backlinks, using link exchanges, search engine submissions, directory manual submissions, social media (i.e. RSS, forums, groups, blogging, vlogging, photoblogging, social networking sites (Facebook, MySpace etc), paid inclusion, pay-per-click, paid submissions, banner advertising, banner exchanges, news and PR article submissions, podcasting, doorway pages, referrals, affiliate networks and affiliation, eCourses, eBooks, foreign language search engines, free and low cost advertising websites, conventional marketing methods (such as, billboards, building wrapping, inflatables, vehicle wrapping, aerial banners, posters, radio and television), campaign monitoring, SEO campaign fine-tuning and more.
Price=$35.99
Buy]]> Sun, 02 May 2010 17:30:33 -0400 http://www.internettopmoneymakers.com/products/seo/search-9.htm http://www.internettopmoneymakers.com/products/seo/search-9.htm

Help your website be found without spending a fortune. Every webmaster and every website owner wants the same thing: to see their website on Google's first page and to keep it there. SEO Help is a practical, step-by-step guide which in 20 easy-to-understand chapters gives you the kind of practical advice a leading SEO engineer would give you if he were standing over your shoulder and helped you search engine optimize your website.

An optimized website gets:

• Greater online visibility
• More targeted visitors
• More online sales and advertising enquiries 

What usually stops you from succeeding in the online world is the fact that by the time you learn the valuable lessons you need to apply you have also ran out of time and money. SEO Help helps you gain both time and money by showing you how to avoid costly mistakes and apply technical shortcuts which will help you optimize your website fast.

The book is designed to hep you: 

• Save time
• Save money
• Make money 

Totally accessible, with complete, step-by-step details and no need of any deep know-how, it gives you the distilled knowledge of a successful search engine optimizer. Provided you follow the advice in each one to the letter your website will start to outperform your competitors' and you will be well on your way to search engine dominance and online success.

This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained.

Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness.

In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you:

Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates, and covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs.

Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.
Price=$26.39
Buy]]> Sun, 02 May 2010 17:30:28 -0400 http://www.internettopmoneymakers.com/products/seo/website.htm http://www.internettopmoneymakers.com/products/seo/website.htm
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
Price=$19.79
Buy]]> Sun, 02 May 2010 17:30:24 -0400 http://www.internettopmoneymakers.com/products/seo/landing.htm http://www.internettopmoneymakers.com/products/seo/landing.htm
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Price=$19.79
Buy]]> Sun, 02 May 2010 17:30:22 -0400 http://www.internettopmoneymakers.com/products/seo/web.htm http://www.internettopmoneymakers.com/products/seo/web.htm

Google Your Way to the Top of Your Industry!

It’s great to have a punchy Web site, but if you aren’t optimizing your search-engine presence, you’re just another company lost in cyberspace.

With Be #1 on Google, you can instantly put your company in the top spot of relevant online searches—and dramatically increase sales. An international expert in search-engine optimization, Jon Smith explains how to draw serious customers—not curious or bored Web surfers—to your site by

• Registering with Google
• Coming up with the best keywords
• Thinking like your customers
• Making your site totally accessible
• Using metadata to your advantage
• Advertising on the Web
• Measuring what works, and what doesn’t

Containing 52 techniques in all, each of which can used immediately, Be #1 on Google is the essential guide to winning the battle for first ranking on the world’s most utilized search engine.

“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.”

Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board

In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are.

You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. 

This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including

• The truth about page rankings
• The truth about best SEO practices and SEO no-no’s
• The truth about link love, keywords, and tags

 Introduction     vii

Foreword by Fredrick Marckini     ix

Part I: The Basics of Search

Truth 1: Getting noticed by spiders, robots, and crawlers     1

Truth 2: Learn to do the Google dance     5

Truth 3: It's not about traffic–it's about qualified traffic     9

Truth 4: Your reputation is on the line     13

Part II: The Truth About Being Site-Specific

Truth 5: SEO is an ongoing project, not set-it-and-forget-it     17

Truth 6: SEO is not an afterthought     21

Truth 7: SEO results aren't immediate or lasting     25

Truth 8: You don't have a homepage anymore     29

Truth 9: Think like a publisher, even if you're not     33

Truth 10: Site and page design count     37

Truth 11: Write for users and search engines will follow     41

Truth 12: Keywords are key     45

Truth 13: Use analytics and keyword research tools     49

Truth 14: Site stats share the bad news, too     53

Truth 15: Think twice about hot new technologies     57

Truth 16: Content management systems matter–a lot     67

Part III: Tag, You're It!

Truth 17: What's in a title? Everything…     65

Truth 18: The relative importance of meta tags     71

Truth 19: Tag images, audio, video, and other media     75

Part IV: The Truth About Links

Truth 20: Some links are more equal than others     79

Truth 21: Building links through online directories     83

Truth 22: Using SEO PR as a link strategy     87

Truth 23: The jury is out on paid links     91

Truth 24: Share and share alike: Reciprocal linking     95

Truth 25: Ads are links, too     99

Truth 26: Build your site in a good neighborhood     103

Truth 27: Blogs are a terrific link strategy     107

Truth 28: Putting the kibosh on link love with nofollow links     111

Part V: You Call That a Search Engine?

Truth 29: Search is going vertical     115

Truth 30: Everyone is local somewhere     119

Truth 31: Get listed to get vertical     125

Truth 32: Optimize off-site searches     129

Truth 33: Universal search and personalized search     133

Part VI: Get a Social Life

Truth 34: Blogs are built for SEO     137

Truth 35: RSS feeds "feed" SEO efforts     141

Truth 36: Users will create content for you     145

Truth 37: Tag images, video, links, and other media     149

Part VII: Search Ranking

Truth 38: Being #1 ain't what it used to be     153

Truth 39: Don't live and die by PageRank     157

Truth 40: Wag the long tail     161

Part VIII: The Truth About SEO Management

Truth 41: In-house or outsource?     165

Truth 42: Hiring a great search professional     169

Truth 43: Great SEOs sweat the small stuff     173

Part IX: Don't Be Evil

Truth 44: Beware blackhat SEO     177

Truth 45: Search engines frown on keyword stuffing and spam     181

Truth 46: Don't cultivate link farms     185

Truth 47: It's very difficult to get unbanned     189

Truth 48: Moving to a new domain is stressful     193

Part X: Going Beyond

Truth 49: Global SEO     197

Truth 50: Mobile SEO is more important than ever     201

Truth 51: Sometimes you don't want to be found     205

About the Author     208

Note: Appendix A is available for free and located online at www.informit.com/title/9780321534071.

Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content.

• Book I explores how search engines work and which ones offer the best exposure
• Learn to develop a keyword strategy and be competitive with Books II and III
• Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience
• Tips in Book VI show how to line up relevant links for a better search showing
• Book VII shows how to get more from your server and content management system
• Discover how to measure your site’s success in Book VIII
• Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
• Use SEO and Book X tips to build your brand

With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.
Price=$26.39
Buy]]> Sun, 02 May 2010 17:30:13 -0400 http://www.internettopmoneymakers.com/products/seo/search-8.htm http://www.internettopmoneymakers.com/products/seo/search-8.htm
"Optimize The Wrong Keywords And You'll Likely Never See Results ...”
"How Changing One Single Onpage Optimization Factor Can Boost Your Rankings By Over 350 Positions!"
"The Secret To Getting Listed In Google In Under 24 Hours - Guaranteed!”
"How To Skyrocket Your Website To The Top Of Google With Properly Planned Offpage Optimization!"
"How To Skyrocket Past The #1 Ranked Website On Google For The Term Diet Information ..."
"Are You Asking Google To Penalize Or Ban Your Website?”
"Don't Get Your Website Banned BY Google... By Accident!”
"Possibly The Biggest Misconception About Ranking Well In The Search Engines...”
"What You Must Do To Rank Well For Your Inner Web Pages...”
"The Cold Hard Facts About Google Page Rank And How To Use It To 1-Up Your Competitors!”
Price=$1.84
Buy]]> Sun, 02 May 2010 17:30:10 -0400 http://www.internettopmoneymakers.com/products/seo/search-7.htm http://www.internettopmoneymakers.com/products/seo/search-7.htm
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
Price=$19.79
Buy]]> Sun, 02 May 2010 17:30:08 -0400 http://www.internettopmoneymakers.com/products/seo/search-6.htm http://www.internettopmoneymakers.com/products/seo/search-6.htm
SEO Secrets For 2010 is a book giving up to date information and 100% coverage of all the elements of Search Engine Optimization. Mike Monahan who consults with the best including SEO Guru Sean Odom outlines the secrets professionals keep to themselves and charge thousands of dollars to provide. These strategies will help anyone optimize their website and dominate the world's leading search engines. The Internet is now the telephone book. So as a business you have to do the equivelent of a full page ad by being at the top of all the major search engines for your keywords. Your website has to stand out in the center of 80+ million other sites. This is the most up-to-date tell-all guide for anyone trying to reach the highly coveted #1 ranking on Google, Bing, Yahoo and any of the other major search engines. Whether you're a search engine optimization expert or new to Web site rankings, the techniques revealed in this book will give you everything you need to dominate the leading search engines. This is the only guide you need to place your website at the top of the major search engines in 2010!
Price=$19.95
Buy]]> Sun, 02 May 2010 17:30:06 -0400 http://www.internettopmoneymakers.com/products/seo/search-5.htm http://www.internettopmoneymakers.com/products/seo/search-5.htm
The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!

“Keeping pace with the rapidly changing search marketing landscape, the latest edition of Bill Hunt and Mike Moran’s search industry bible, Search Engine Marketing, Inc., incorporates informative and enlightening sections on optimizing multimedia, improving Web site search, and the emergence of social media and what it really means to the search marketer. There is valuable information in this book to help inform at every level from the beginner who is curious about search to the advanced enterprise search marketer. Taking a very complicated, technical, and data-driven industry and making it easily understandable and actionable is no small task, and Search Engine Marketing, Inc. succeeds on every level. If you only read one book on search marketing principles and best practices, this is the one.”

—Jay Middleton Senior Manager, WW Search Marketing, Adobe Systems, Inc.

“With Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as “The Search Marketing Bible.” With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100.”

—Lee Odden CEO of TopRank Online Marketing and Author of Online Marketing Blog

In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals.

Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution.

BONUS DVD Packed with Tools and Resources

DVD includes over 2 hours of exclusive how-to video presentations, plus audio interviews and white papers on cutting-edge search engine marketing topics

The authors systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to

•   Identify and leverage new search engine marketing opportunities arising from social media
•   Align search engine marketing with your company’s evolving strategic and tactical goals
•   Implement programs that drive sustainable improvements— not counterproductive quick fixes
•   Systematically optimize your existing Web site search programs
•   Manage the unique marketing challenges associated with large sites
•   Create monthly scorecards and use them to drive improvement
•   Provide effective guidance to content developers and designers in language they’ll understand
•   Automate checking and reporting for every page on your site
•   Choose effective target keywords, optimize your content, and attract links
•   Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools
•   Measure site-wide success rates across multiple systems and technologies
•   Hire the right SEO consultant—and avoid the wrong ones

Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

Foreword xxv

Preface xxvii

Acknowledgments xxi

Part 1: The Basics of Search Marketing 1

Chapter 1: Why Search Marketing Is Important…and Difficult 3

Chapter 2: How Search Engines Work 31

Chapter 3: How Search Marketing Works 57

Chapter 4: How Searchers Work 81

Part 2: Develop Your Search Marketing Program 101

Chapter 5: Identify Your Web Site’s Goals 103

Chapter 6: Measure Your Web Site’s Success 119

Chapter 7: Measure Your Search Marketing Success 143

Chapter 8: Define Your Search Marketing Strategy 171

Chapter 9: Sell Your Search Marketing Proposal 199

Part 3: Execute Your Search Marketing Program 227

Chapter 10: Get Your Site Indexed 229

Chapter 11: Choose Your Target Keywords 267

Chapter 12: Optimize Your Content 293

Chapter 13: Attract Links to Your Site 337

Chapter 14: Optimize Your Paid Search Program 383

Chapter 15: Make Search Marketing Operational 447

Part 4: Beyond Search Marketing 477

Chapter 16: Explore New Media and Social Media 479

Chapter 17: Optimize Your Web Site Search 505

Chapter 18: What’s Next? 533

Glossary 551

Index 583

Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.

You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.

• Explains the basics of search engine optimization (SEO) and how it enables a specific site to rank high in a Web search based on particular keyword phrases
• Shares little-known tricks and tips of SEO consultants that work with Fortune 500 companies
• Demonstrates how to perform a professional SEO Web site audit
• Reveals the techniques that current SEO leaders use to remain high in rankings
• Divulges secrets for spying on your competitors' ranking techniques

As the only book focused on the subject of SEO consulting, this must-have resource unveils secret tricks of the trade.
Price=$26.39
Buy]]> Sun, 02 May 2010 17:30:01 -0400 http://www.internettopmoneymakers.com/products/seo/search-3.htm http://www.internettopmoneymakers.com/products/seo/search-3.htm

Detailed, practical guide to increasing your Web traffic through better search results

Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more.

• Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies
• Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign
• Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings
• Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works

If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.
Price=$29.19
Buy]]> Sun, 02 May 2010 17:29:59 -0400 http://www.internettopmoneymakers.com/products/seo/seo-3.htm http://www.internettopmoneymakers.com/products/seo/seo-3.htm
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.

This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to:

• Plan a search engine strategy
• Build pages that offer visibility
• Make your site rank high with the most important search engines
• Avoid things that search engines don’t like (and tricks that might actually get your site penalized)
• Use Google universal search, image search optimization, XML sitemaps, and more
• Choose the right keywords
• Track and measure your results
• Increase your exposure with shopping directories and retailers
• Boost your position with popular links and social networking sites
• Use pay-per-click in ways that get the most bang for your advertising buck

Search Engine Optimization For Dummies, 3^rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!
Price=$19.79
Buy]]> Sun, 02 May 2010 17:29:57 -0400 http://www.internettopmoneymakers.com/products/seo/search-2.htm http://www.internettopmoneymakers.com/products/seo/search-2.htm
From one of the United Kingdom's leading search engine optimization (S.E.O) experts who has worked with major companies like Amazon.com, the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales. Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an assessment of the impact of Web 2.0 on internet marketing strategies. It includes a seven-step approach to search engine optimization and website promotion, tried and tested tips and tricks to achieve top rankings on Google and other search engines Readers will be benefit from a free 6-month membership to the author s S.E.O Expert Services Thinking of search engine optimization is like cooking a meal. Keywords and key phrases are your ingredients. Discovering phrases that pay is all about finding the right key phrases for your business, then deploying the for best effect in your site and campaign. Courting the crawl explains how to help Google find your pages and index all of them appropriately, through building the right technical foundations and structure for your new or existing website. Priming Your Pages covers the S.E.O art of page copy-writing and includes deploying your phrases that pay through your site and manipulating Google search engine results pages. By landing the links in a well-managed link-building campaign you can go from an also-ran to world champion by establishing both the importance and relevance of your site.
Price=$19.80
Buy]]> Sun, 02 May 2010 17:29:52 -0400 http://www.internettopmoneymakers.com/products/seo/get-to-2.htm http://www.internettopmoneymakers.com/products/seo/get-to-2.htm
Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.

The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.
Price=$26.39
Buy]]> Sun, 02 May 2010 17:29:47 -0400 http://www.internettopmoneymakers.com/products/seo/profession.htm http://www.internettopmoneymakers.com/products/seo/profession.htm
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you?ll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more.
Price=$19.79
Buy]]> Sun, 02 May 2010 17:29:45 -0400 http://www.internettopmoneymakers.com/products/seo/search.htm http://www.internettopmoneymakers.com/products/seo/search.htm
Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

Price=$13.72
Buy]]> Sun, 02 May 2010 17:29:41 -0400 http://www.internettopmoneymakers.com/products/seo/inbound.htm http://www.internettopmoneymakers.com/products/seo/inbound.htm
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers.

Readers' Benefits from The Findability Formula:
* A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix.
* The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer.
* Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies.
* A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine "findability".
* Maximizes the reader's investment. The reader won't waste money by needlessly paying for "clicks" from customers who have no intention of buying. The investment in this book will be repaid thousands of times over.
* Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies
Price=$15.61
Buy]]> Sun, 02 May 2010 17:29:38 -0400 http://www.internettopmoneymakers.com/products/seo/the-101.htm http://www.internettopmoneymakers.com/products/seo/the-101.htm
A very well-designed web site is useless if no one can find it on the web. If your company is going to succeed on the web, optimizing your site for search engine visibility is a must. Especially since it is the telephone book of the now, not the future. This book is written by the two most noted and accomplished experts in the field of search engine optimization (SEO) and provides you with proven guidelines, cutting-edge techniques, tips, and the how-to's for planning and executing a comprehensive SEO strategy.This is the first book to cover the Bing search engine in-depth. It tackles how to submit your website to the search engines, basic to advanced optimization techniques, learn how to determinetrophy keywords, keyword density, little known tricks and methods pros use, learn how to increase your rankings, and learn from those who started the entire SEO industry.This is the only guide you need!
Price=$22.46
Buy]]> Sun, 02 May 2010 17:29:36 -0400 http://www.internettopmoneymakers.com/products/seo/seo-for.htm http://www.internettopmoneymakers.com/products/seo/seo-for.htm

• Help more people find your site

• Help users find content within your site

• Encourage return visits